Start-up Guide

Marketing

There are lots of different ways to market and promote your business. Some activities will create a short-term hype, while others will help build a strong reputation over time. Some activities need to be planned into your budget whereas other promotion tools may be free.

Click ‘Reveal’ to see the different marketing activities fit in the grid. Do you agree with where they fit? What would you change? Which marketing tools would work best for your business?

Radio ad

Email

Business card

Blog

Letter

Event

Newspaper ad

Social Media

Poster

Website

Word of mouth

Leaflet drop

Free

Short-term buzz

Email

Social media

Paid

Newspaper ad

Poster

Letter

Event

Leaflet drop

Radio ad

Long-term effect

Word of mouth

Blog

Website

Business card

Radio ad

Email

Business card

Blog

Letter

Event

Newspaper ad

Social Media

Poster

Website

Word of mouth

Leaflet drop